BERKLEY® SERIES ONE®
It’s back. Berkley® is bringing back the Series One® family of rods. Backed by a high demand from fans, the Series One returns, combined with tried and true technology with modern innovation, creating a lightweight blank with an optimized guide train layout. Full cork handles and a precision lock twist down reel seat highlight the Series One while the 30-ton graphite 100% carbon fiber blank ensures this rod will last for years. MSRP $99.95.
Resurrecting The One, The Legacy Continues
Berkley Series One returns
Columbia, SC – It’s back. Berkley® is resurrecting the Series One®. Backed by a high demand from fans, the Series One combines tried and true technology with modern innovation for a rod anglers can fish with once again.
The Series One is known for its reliability and performance. Berkley is enhancing the positive image built by the original Series One by introducing a revitalized model. Fans can expect the same high-standard rod infused with more technologically advanced features for the next generation Series One.
A 30-ton graphite 100% carbon fiber blank ensures this rod lasts for years and maintains strength and sensitivity throughout the life of the rod. Utilizing the lightweight blank with an optimized guide train, the Series One gives anglers the opportunity to back up from pressured fish to make those longer casts.
Six full-cork handle options and a precision lock twist down reel seat highlight the Series One. The reel seat gives anglers comfort knowing their reel stays in place without shifting around.
Equipped with stainless steel guide frames with deep-pressed zirconium oxide inserts, line flies through the durable and highly efficient guide system effortlessly to the target.
The Series One is available in nine casting models and 13 spinning models. Each Series One has an MSRP of $99.95.
BERKLEY® SERIES ONE®
Boron and Graphite rods came around in the 1960s and 1970s when the United States and United Kingdom invested considerable research into developing the new technologies. Hewitt and Howald were the first to come up with a way to lay the fibers into the shape of a fishing rod by wrapping them around a piece of balsa wood. However, by 1977, boron fiber technology had been muscled out by the cheaper material graphite and was no longer competitive in the market.